Nourish Mind, Body, Spirit
FERVOR was invited to help a local collective impact initiative come up with a compelling brand for their mission. Called Nourish, the partners in the group worked in the early childhood development space each focused on specific aspects of the Mind, Body, Spirit ethos of developing the whole child. FERVOR elevated an existing word mark and activated the initiative across multiple communications platforms and even designed an event van.
The NOURISH van was stocked full of games, snacks and passes to cultural events. The “VANimator” (summer student) set up at community events, near school playgrounds and at holiday events. Kids got free books, free balls, hoops and other toys to be active with as well as simple, healthy snacks. The manifesto and copy for all communications was written by FERVOR. We also came up with a Nutrition Facts label to treat the expected donor acknowledgements in an unexpected yet far more engaging way.
