Tukay

FERVOR partnered with the immensely talented illustrator Kyle Metcalf to create a mascot for the First 2000 Days Network - a collective impact initiative in Calgary concerned with helping parents learn about their baby’s first 2000 days, the most critical developmental time in their lives. We created a non-gendered bunny-light-bulby creature and called him Tukay (2000 > 2K… you get it.) Kyle created illustrations that would populate many early years communications, written and designed to help parents check developmental milestones and learn how to build their children’s brains (hence the light bulb reference.)