FERVOR was asked to come up with an identity for a new artist-in-residency space within downtown Calgary’s Bankers Hall. The Brookfield Arts and Culture international program is dedicated to helping artists show their work and their process to engage and educate a wider audience, strengthening the local arts scene. The idea was to create a bit of mystery and provocation in the retail environment by enclosing the main retail display window in glowing green semi-transparent vinyl with hoarding-like windows using the numbers 315, the space address and name. Photos: Kelly Hoffer