Chapter 150

The Trans Canada Trail set a goal to “complete” the Trail in time for Canada’s Sesquicentennial in 2017. They needed to raise a lot of money. FERVOR was asked to create a compelling name, identity, Case for Support and Trail Map to engage 150 high level donors, the number of “nation-builders” required (at $500,000 each) to reach the fundraising goal.

All pieces were designed and produced in both official languages.